Griff

Inspired by the vibrant energy of 1960s New York, the Griff design captures the dynamic fusion of Madison Avenue’s advertising revolution and the era’s cultural upheavals. With its mix of sharp lines and distressed textures, this collection evokes the clash of optimism and disruption—reflecting the boldness of movements like Women’s Liberation, Vietnam protests, and May ’68. Influenced by action painting, Griff is a visual tribute to creativity and change, blending the smooth with the raw in every thread.

As the lines between indoor and outdoor living continue to blur, the garden and terrace have evolved into more than just outdoor spaces, they have become true extensions of the home. These areas are no longer merely functional; they’ve transformed into an additional room, a seamless continuation of your interior, offering comfort, creativity, and a reflection of your personal style.

Recognizing this shift, Louis De Poortere is proud to announce that, starting in 2025, a curated range of our iconic Ecorugs will be available for outdoor use. Crafted with sustainability in mind and designed for both elegance and durability, these rugs bring the same timeless quality of your indoor spaces to your outdoor oasis, creating a harmonious flow between your interior and exterior lifestyle.

Weatherproof and Durable

Specially designed to withstand sun, rain, and heavy use, our outdoor rugs retain their beauty season after season. Crafted with high-quality, robust materials, they ensure long-lasting colour, texture, and performance.

A Sustainable Choice

As with our indoor Ecorug collection, we remain committed to a greener future. These outdoor rugs are made using recycled materials and are designed to be easily recycled at the end of their life cycle. This means you can combine style with sustainability.

Easy Maintenance

We know that outdoor living requires ease. Our Ecorugs are easy to clean and maintain – they can even be machine-washed or gently cleaned with a soft-pressure washer. This allows you to enjoy a beautiful, fresh-looking rug without the hassle – all year round.

Timeless Designs

The Ecorug collection features stunning designs that perfectly complement any outdoor space – from modern, minimalist terraces to cosy, rustic gardens. Each rug is a statement piece that brings style, comfort, and harmony to your environment.